I view DIY customization as the perfect way to solve a dilemma of modern society. One trend is that mass production has gained real momentum. When you see occasionally even Hollywood celebrities can’t avoid wearing the same dress styles, you know how powerful this trend is. This trend creates a conflict with another trend of individualism. More and more, we want to be unique and different.
The solution to this dilemma as I see it is DIY personalization. Take this pair of shoes as an example, with fifteen minutes of work, you turn a pair of mass produced shoes into an unique one. I am thinking maybe we should create an industry to make the customization part as easy as it can be. If you have any thoughts, please leave in the comment area. I will be very interested. I digressed. Head over to diy-enthusiasts.com in the following link to check out how to make this pair of kitten sneakers and more design ideas.